In early 2021, during my time at DEPT®, I started working with for the recruitment department of Nederlandse Spoorwegen, the Dutch railway company. NS is listed amongst the ten largest employers in The Netherlands.
I initially fulfilled the role of social advertising specialist within an interdisciplinary team of media strategists, display advertisers and SEA consultants. My responsibilities included media planning and buying on Facebook, Instagram, and LinkedIn, as well as detailed analysis and reporting on campaign results.
Late 2021 I was promoted to paid media consultant, now leading the team with new innovative campaigns, technological solutions, and experimenting with our media mix in an increasingly complex job market. The COVID-19 pandemic imposed travel restrictions and therefore a significant loss of job positions. When these restrictions gradually loosened, it was a great challenge to fill all necessary job positions in time. The job market had changed, with many companies competing for scarce talent. We needed to bring our campaign strategy to the next level.
My top achievements for this client
‣ Managing 100+ recruitment marketing campaigns across multiple channels
‣ Collaborating with technology consultants in order to develop a custom approach for automated ads that works with Smartly tooling, allowing a team of recruiters to push ads on specific job openings on a daily basis
‣ Introducing job ads for challenging segments on LinkedIn, which significantly increased the job application rate
‣ Developing a branding / consideration campaign in collaboration with NS and a creative agency in order to highlight the unique benefits of working for this company, in order to attract new candidates
‣ Giving an online training on opportunities for recruitment marketing on alternative channels Snapchat and TikTok
Social Eagle 
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